In a recent study from eMarketer , the researchers forecast that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55 percent of all US internet users in The researchers forecast that only However, that figure will by over a third to reach Younger audiences, who are more accustomed to using mobile devices, along with the rising number of mobile channels offering easily accessible coupons, will help fuel the double-digit growth in marketer uptake, that eMarketer believes will persist through These results are inline with other research on mobile coupons.
Interestingly, this is more of a tactic for smartphone marketing than it is for tablets.
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Nielsen found that nearly half of US smartphone owners have used mobile coupons on their devices but just 10 percent of tablet owners do. According to the eMarketer study, this changes when it comes to redeeming online coupons, in which case, tablet users are more likely to buy online using a mobile coupon than smartphone users.
The Pros & Cons Of Using Coupons For Your Business
You could also implement conditional promotions that are loyalty-specific. For instance, why not award extra loyalty points to shoppers who purchase specific items or spend a certain amount? Such promotions encourage spending while rewarding loyal customers at same time win-win! Consider creating customer segments according to gender, age group, or spending habits.
For example, if you want to run a sale for a specific brand or designer, you could create a group consisting of people who purchased that brand in the past, then run a promotion specifically for those customers.
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Why not send a special offer just for them? Check out this example from Tiny Prints. The company ran a private sale for its VIP customers, and they sent a special email code to a select group of customers.
You can do this through flexible payment options such as lay-away, in which you take a deposit from the customer for a product, then set it aside until the shopper pays it off at a later day. Not a fan of lay-away? Doing so not only increases conversions, but it also entices your customers to spend more.
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There are no hard and fast rules when it comes to promotions. The key is to come up with an offer that has a high perceived value while not overeating of your profits. Let us know in the comments. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall.
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Excellent article… I have tried all types of coupons mentioned in this article, Percentage Off and Free Shipping coupons are working great for my coupons booth website. It is one of the best method for attract the customer toward shopping.
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